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03.15.08
Camaro Watch: Day 790
Hello? Anyone out there? We're waiting...and to be quite frank we're getting a bit fed up with all the waiting, and watching ugly testers fly by our screens. First there's a white one, then there's a black one, ugh. Yet still -- no production vehicle, no big party, no car, no joy.
And now they've delayed it. Jeez, man...come on!
According to Ward's Dealer Business, the Camaro will roll in March 2009 as a 2010 model, meaning that normal people should get a shot at one around September of 2009 – if they’re willing to pay that $15,000 dealer “service” charge. It also means a Detroit Auto Show debut, which is predictable, corny and plain wrong. Here's what I think GM should do:
1. Get SEMA, the aftermarket masters, involved and coordinate a massive Camaro parade at the annual Vegas SEMA trade show. Mustangs and Challengers get parked at the back of the Wheel Hall.
2. During the show, pay Jay Leno to debut the car on the Tonight Show, in Vegas. Maybe even pull an Oprah stunt and give away a few V-8 models. Shoot, he’s such a notorious gearhead that he may do it for free.
3. Shortly afterward at the LA Auto Show, have Leno debut three new Camaros: A corn-burning hot rod concept that will never be built, the all-new Camaro Two-Mode Hybrid and the new fuel-efficient four-banger base model. With cylinder deactivation technology, dontcha know.
Now, let’s talk about that Firebird. Come on GM, paint a screaming chicken on the hood of a dark gold metallic 2010 Camaro...
--Brian Chee
Next: MyRide Explains...More Power AND Better Fuel Economy
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